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The Luxury Alchemist (Trade), by Ketty Pucci-Sisti Maisonrouge
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Offering an insider’s view of the inner workings of the luxury world, The Luxury Alchemist is the ultimate guide for anyone aspiring to create or grow their own luxury brand. With an in-depth analysis of the ever-evolving luxury market to the Magic Ingredients needed to launch a luxury brand, this title features intriguing stories and anecdotes from leading companies and revered names. From Herm�s, Daniel Boulud, Vera Wang, and Loro Piana to Burberry, John Hardy, J. Mendel, and Reem Acra, Maisonrouge meticulously leads readers through the strategies that these successful brands employed in order to make it to the top. A second section takes readers through two up-and-coming startups, Savelli and Virgin Galactic.
- Sales Rank: #484857 in Books
- Published on: 2013-10-01
- Original language: English
- Number of items: 1
- Dimensions: 8.25" h x 5.50" w x 1.00" l, .0 pounds
- Binding: Hardcover
- 250 pages
Most helpful customer reviews
6 of 6 people found the following review helpful.
What is luxury
By John
Fifth Avenue, Madison Avenue, 57th Street - luxury addresses for luxury brands - but aesthetics, quality and other luxury attributes don't just magically appear - rather I found out from "The Luxury Alchemist" that behind the tangible and intangible definitions of luxury, there is real vision, followed by sweat and science. Coming from a non-luxury background, I can now think of space travel as luxury - and the author's personalized passage /insights into the development of old brands like Hermes and new and emerging brands like Savelli make for a fascinating trip.
A really enjoyable, very readable `story'/textbook with good take home lessons for readers both in and out of the luxury field.
4 of 5 people found the following review helpful.
Wonderful reading for any entrepreneur or luxury enthusiast!
By Rose
The Luxury Alchemist is a very interesting read and truly valuable perspective from a luxury industry veteran. The book touches on all important ingredients that exist in the established luxury brands and provides first-hand knowledge of luxury start-ups. A highly recommended read for any student or entrepreneur in luxury!
1 of 1 people found the following review helpful.
Good Luck
By gutzwiller stephane
Not much in this book, aside name dropping and platitude. Could not bring myself to finish it.Good Luck to the next buyer
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